Brand Identity
When Ember Coffee Company first started their company they only had a logo to work with. I had the opportunity to create brand identity guidelines to expand the depth of their brand and create consistency across multiple platforms.
Label Design
The goal for this project was to create a set of coffee labels for Ember Coffee Company that would stay within their simplistic look and tight budget but most importantly give them something that could work and be usable with the wide variety of roasts that they would be offering. The aim was to create a local and organic look with some personality by adding in custom illustrations for each roast. The custom illustration combined with a subtle yet bright color palette led to an eye-catching design that would fly off shelves and embrace all the Ember Coffee Company is known for - local and authentic.
Illustration & Merchandise Design
Ember Coffee Company was looking for artistic merchandise designs that showed off their brand in a unique way and was something different than just their logo. Here's what we came up with: badges that were clean, looked great on various merchandise items and a bonus was including the flame from their logo tying everything back to their logo and brand.
Website Illustrations for Coffee Delivery Options
Big Lake, Minnesota illustration used on various graphics to promote buying local
Mixed Media & Print Collateral
I wanted to find a way to best showcase that Ember Coffee Company offers local and air roasted coffee. This is something that is a priority in how they talk about their products in their marketing and it had to be eye-catching and unique. I came up with the idea of creating a design using ground coffees to make up the shape of Minnesota with the usage of custom typography. This design is used on various graphics from postcards to posters displayed in the shop.
