Logo & Brand Identity Design, Social Media Creation, Print Collateral, Merchadise Design, Large Format Printing
No Agenda Outdoor Company needed a full visual identity developed that included a primary logo with additional supporting logos, brand identity, various print and digital graphics and merchandise designs to be displayed on their products.
The primary logo serves as the cornerstone of the brand identity. It encapsulates the essence of the company and visually communicates its mission. The logo is designed with a clean and minimalist aesthetic, while also incorporating a slight hand-drawn feel to convey a sense of authenticity and adventure. The brand identity encompasses the overall visual style, typography, color palette, and other design elements that consistently represent the brand. It is focused on nature and exploration while reflecting a sense of adventure, tranquility, and love for the outdoors. The color palette includes earthy tones: dark steel blue, burnt honey and muted sea foam, evoking a connection to the natural environment. The typography chosen is legible, modern, and possesses a touch of informality to maintain the chill impression. For an outdoor company, merchandise designs play a crucial role in building brand awareness and fostering a sense of community among outdoor enthusiasts. These designs feature the primary logo and custom illustrations that are inspired by the outdoors, national parks and various vacation spots.
Overall, the visual identity and illustrations work harmoniously to convey the brand's love for nature with a sense of exploration and adventure. By creating a consistent and captivating visual identity, No Agenda Outdoor Company can establish a strong brand presence, connect with its target audience, and inspire individuals to embrace and enjoy the great outdoors.
