As senior graphic designer for Dr. Dish Basketball, I developed concepts that blended emotional storytelling with innovation to emphasize the tech-forward and impactful nature of the product. Our goal was always to craft visual stories that captured the spirit of innovation, motivation, and fun. Through a cohesive visual story, we connected emotionally with players, coaches and parents while maintaining a polished, performance-driven aesthetic.
Creative responsibilities: art direction and campaign development, and graphic design execution
Art Direction & Animation Design: Sarah Lumley | Video Production: Zach Havelka | Creative Direction: Eric Drommerhausen
