As senior graphic designer for Dr. Dish Basketball, I developed concepts that blended emotional storytelling with innovation to emphasize the tech-forward and impactful nature of the product. Our goal was always to craft visual stories that captured the spirit of innovation, motivation, and fun. Through a cohesive visual story, we connected emotionally with players, coaches and parents while maintaining a polished, performance-driven aesthetic.
Creative responsibilities: art direction and campaign development, digital and social creative, print, packaging and environmental design, illustration and merchandise, photo and video direction and post-production
This section showcases a range of digital creative, including the Get More campaign launch video, digital billboards, paid media assets, NIL partnership announcement, feature release promotions, motivational messaging for social and email, as well as a gated e-book created for lead generation.
CAMPAIGN HYPE VIDEO
Art Direction & Animation Design: Sarah Lumley | Video Production: Zach Havelka | Creative Direction: Eric Drommerhausen
NIL PARTNERSHIP ANNOUNCMENT GRAPHICS
PAID MEDIA GRAPHICS
GATED CONTENT & PROMOTIONAL ASSETS
From SLAM magazine ads to eye-catching trade show displays, I've had the opportunity to design a range of print materials including packaging and manuals that turn the unboxing experience into a memorable brand moment.
SLAM MAGAZINE ADS
TRADE SHOW AND SALES MATERIALS
PACKAGING & MANUAL DESIGN
I had the opportunity to design graphic t-shirts and jersey designs to be used as giveaways and for those featured in Dr. Dish social content. The goal was to create fun, on-brand designs that reflected the Dr. Dish aesthetic while driving excitement and engagement. From concept development to providing input on materials and print methods, I helped ensure the final products not only looked great but was well-received by everyone who got one.
T-SHIRT DESIGNS
HOOPCULTURE JERSEY DESIGN
On the international side of the business, I had the opportunity to support a major filming event at BMW Park in Munich, Germany by creating a wide range of environmental designs. These included dynamic LED animations for the court, sideline boards, upper ring displays, entry arch, and more. Here’s a glimpse at some of the visuals that brought the space to life and a sneak peek video from the event.
By using photo post-production skills—including adjustments in Lightroom and generative fill in Photoshop—I was able to enhance and clean up imagery to create more polished and on-brand visuals. This was especially effective for elevating the look of gated content covers.
