I played a key role in the art direction and design execution of Feed Your Fire, a campaign that sparks ambition and an unstoppable drive for greatness. From early concept development through final production, I helped shape and deliver a bold, energetic visual identity across multiple touchpoints, collaborating closely with internal teams and external partners while providing on-set creative direction during campaign shoots.
Creative responsibilities: art direction and graphic design execution
Campaign ideation: Soleary Agency | Creative direction: Eric Drommerhausen | Art direction & graphic design: Sarah Lumley | Multimedia Design: Zachary Havelka
Website integration, hype videos, SLAM magazine ads, and more.