FUELING THE ATHLETE-BRAND CONNECTION
As the creative lead, I directed the art and design execution for a series of promotional and release graphics to announce Xaivian Lee as a Dr. Dish athlete that tied into the brand’s new campaign, Feed Your Fire. From shaping the creative concept and overseeing photo and video shoots to final production, I helped craft a bold, energetic visual identity that captured the campaign’s spirit. Collaborating closely with internal teams and external partners, I provided on-set creative direction and ensured consistency across all deliverables and touchpoints.
Video 1: Sarah Lumley (Art Direction & Video Production), Zach Havelka (Photography)
Video 2: Sarah Lumley (Art Direction), Zach Havelka (Film & Production)